A live dashboard for traffic, leads, rankings, and AI citations

Most small businesses find out their website isn't working the same way they find out a pipe is leaking — months later, from the damage. No one is watching traffic week to week. No one knows if last month's blog post did anything. No one can say, with a number, whether the new site is actually working better than the old one. That's not a discipline problem — it's that nobody built them a way to see it.

What ships with every build, day one

Traffic

Organic sessions, by source and by page, so you can see which pages are actually pulling visitors and which are dead weight — not a vanity pageview count, a real breakdown.

Leads

Form submissions, calls, and booking clicks tied back to the page and channel that produced them, so "the website isn't generating leads" becomes a specific, checkable claim instead of a feeling.

Rankings

Tracked positions for the keywords that actually matter to your business — not a 500-keyword report nobody reads, the dozen or so searches your real customers use.

AI-citation tracking

Whether and how you're showing up when someone asks ChatGPT, Perplexity, or Gemini for a business like yours — the newest metric, and the one almost no small-business dashboard tracks at all. This is the direct, ongoing measurement behind the Found pillar.

Why this matters more than the design itself

A beautiful site you can't measure is a website-shaped leap of faith. The dashboard is what turns "I think the new site is working" into "organic sessions are up 34% and here's which page is driving it." It's also what makes the retainer conversation honest — you can see exactly what continued work is or isn't moving, instead of taking an agency's word for it.

What's included

• Live dashboard, included with every Launch, Growth, and Scale package
• Traffic, leads, rankings, and AI-citation tracking in one place
• Available standalone for $600 if you just need visibility into an existing site
• Core Web Vitals monitored continuously, not just at launch

FAQ

Can I get the dashboard without a full rebuild?

Yes — it's a $600 standalone build for an existing site. See packages for current pricing.

How often is the data updated?

Traffic and leads update continuously; rankings and AI-citation checks run on a regular tracked cadence rather than a one-off snapshot, so trends are visible, not just a single point in time.