Where Your Leads Actually Come From
Google Ads · Google Business Profile · Organic/SEO — properly tagged and reconciled
Total leads
1,842
Cost per lead (blended)
$22.40
Untagged / "Unknown"
4%
↓ from 31% pre-launch
Best ROI channel
GBP
9.8x return
Lead Source Breakdown click a channel to trace a real lead journey
Google Ads — Search612 leads
Organic / SEO498 leads
Google Business Profile390 leads
Referral / Direct266 leads
Unknown / untagged76 leads
Tagging Setup
- ✅ UTM schema standardized across all campaigns
- ✅ GA4 + call tracking reconciled with CRM source field
- ✅ GBP "Request a quote" actions tagged separately from organic map views
- ✅ Weekly auto-audit flags any lead missing a source tag
ROI by Channel
| Channel | Spend | Leads | Closed deals | ROI |
|---|---|---|---|---|
| Google Business Profile | $1,200 | 390 | 38 | 9.8x |
| Organic / SEO | $3,400 | 498 | 41 | 6.2x |
| Google Ads — Search | $18,900 | 612 | 52 | 2.4x |
Privacy-safe recreation of a real build — lead source attribution & ROI dashboard built on GA4, UTM tagging and CRM reconciliation. Interactive: switch the quarter, or click any channel to see how a single lead was traced.